Targeted sales campaign to re launch Innocent Bubbles
As sales and distribution experts, we executed an award-winning product relaunch for Innocent, exceeding expectations and propelling sales within the convenience channel.
This was no ordinary distribution drive, we launched…
a refreshing drink in a can, from a van!
Our challenge was to launch a targeted distribution drive to reintroduce the new branding and range for Innocent Bubbles. We focused on key regions and used data to drive outlet selection and optimise conversion.
Leveraging an on-brand team of Innocent Brand Ambassadors, we drove sales, range, and POS implementation across Impulse & Foodservice channels, complemented by sampling activity.
Driving distribution…
and consumer engagement!
The campaign targeted both Impulse and Foodservice channels to expand the reach of Innocent Bubbles products across various key consumer touchpoints. Sampling initiatives and consumer engagement activities were integrated into the campaign, to foster brand loyalty and generate interest amongst target consumers.
Our mix of sales and brand awareness strategies, coupled with meticulous targeting in execution, maximised brand visibility and drove measurable sales within a highly competitive category.
The results speak for themselves!
Exceeding all expectations!
We gained 2,204 new stockists 122% of business target! This campaign also won Most Effective Tactical Campaign at the Field Marketing & Brand Experience Awards!
With 2,204 new stockists acquired, surpassing business targets by 122%, this campaign earned the gold award for Most Effective Tactical Campaign at the Field Marketing & Brand Experience Awards!
Here’s what our client said:
“The precision of store profiling coupled with a strong sense of partnership, evidenced by shared investment in success, and a team who truly live the brand. Field Sales Solutions delivered beyond our expectations.”
Innocent